Product launch:
Smooth ambler old scout
Smooth Ambler Old Scout was one of the first single barrel whiskey picks sold exclusively at Bottlecraft Beer shops. As a beer-centric retailer, this marketing campaign was poised to introduce customers to a new offering and highlight the specialized nature of whiskey distillation and aging. Craft beer drinkers are notoriously selective of their beer based on ingredients, brewing location and tasting notes, so I synthesized those expectations to tell a story about this whiskey.
Communication Channels
In-Store Marketing: Poster and point-of-sale displays evoke thoughts of rugged craftsmanship and precision while providing mash details and tasting events.
Email Blasts and Social Media: The campaign was carried over into newsletters and social media formats as a cohesive, multi-prong campaign. Click the images to see original content and posts.
