Event Marketing Campaign:
Sour Saturday
Sour Saturday was a series of events happening at multiple craft beer locations in San Diego. The events were specifically targeted at sour beer enthusiasts, aiming to ramp up excitement for each month’s event. I designed the entire campaign across multiple platforms, featuring social media posts, email blasts and in-store advertisements.
Communication Channels
In-Store Marketing: Poster design at each tasting room location detailing the entire event series
In-Store Marketing: Point-of-sale screen display
Email Blasts: The campaign was also introduced in a series of newsletters to subscribers.
Social Media: A series of social media posts with similar colors for campaign cohesion while also drumming up anticipation for each installment
